JetBlue is the official airline of Junte Boricua , the cultural effort that seeks to bring back thousands of Puerto Ricans eager to reconnect with their culture, their food and their genre. Between May 1 and August 31, the airline will offer lower fares to customers traveling to "La Isla Del Encanto" or "The Island of Enchantment." Junte Boricua is an event that will be held this year in Puerto Rico to attract Puerto Ricans from all of the world. The proposal is that they return to the island during the summer, when various events will be held that will allow them to experience the island's traditions. It is cultural tourism effort to attract Puerto Rican living ouside of the to visit during 2024.
Click here to buy your ticket

Hispanic home ownership is surging

More than 9.5 million Hispanic households own their own home, the National Association of Hispanic Real Estate Professionals said in its 2023 State of Hispanic Homeownership Report. During 2023, Latinos saw a net gain of 450,000 new households and were responsible for 25.5% of overall U.S. household formation growth.

Hispanics play a vital role in the growth and development of the United States, significantly to its economy, culture, and diversity. With a strong presence in various industries, including agriculture, construction, and healthcare, they help drive innovation and fill essential job roles. Additionally, Hispanic communities enrich the cultural landscape with their traditions, languages and culinary contributions, fostering a vibrant social fabric. Their entrepreneurship and involvement in local economies further highlight their importance in shaping the future of the nation.

Did you know that Latino and Hispanic are not interchangeable terms.

A person who is Hispanic is one who was born in or has ancestry from a nation where Spanish is the primary language.

Latino is a phrase used to denote someone from Latin America. Hispanics may be Latinos although not all Latinos are Hispanic. Argentina, Colombia, Costa Rica, Cuba, Mexico, Peru, Puerto Rico, Spain, Venezuela are some of the Hispanic - majority nations in the world. Hispanics are outnumbering all other racial and ethnic groups in terms of population growth. Hispanic consumers are the fastest-growing populations in the U.S., quadrupling in size for the past 40 years. The Hispanic population is diverse, young at a median age of 30, and dynamic with 71% multilingual. With this vast population comes significant buying power, estimated to reach $2.4 Trillion by 2024. (Nelson Consumer)

Famous Hispanic Americans Who Made History

We Salute These Pioneers!

Cesar Chavez

Sonia Sotomayor

Roberto Clemente

Gabriela Mistral

Sylvia Mendez

Dolores Huerta

Carolina Herrera

Robert Salazar

Lin Manuel Miranda

Jennifer Lopez

Jovita Idar

Alexandria Ocasio-Cortez

Richie Valens

Gwen Ifill

Emma Gonzalez

Guy Gabaldon

Linda Ronstadt

Ellen Ochoa

Josse Andres

Richard Cavazos

Sylvia Rivera

Ileana Ros-Lehtinen

Octaviano Larrazola

Rita Moreno

We are grateful for the contributions of the Hispanic community in the United States, whose rich culture and diverse perspectives enrich the fabric of our society. Their dedication to family, hard work, and community service inspires us all. By celebrating their achievements and recognizing their influence, we foster a spirit of inclusivity and appreciation that strengthens our nation as a whole. Together, let's continue to build a future that honors and lifts every voice.

Monthly Spotlight

Cesar Chavez was a prominent civil rights leader and activist who co-founded the United Farm Workers (UFW) union in the 1960s. Born on March 31, 1927, in Yuma, Arizona, he dedicated his life to improving conditions for farmworkers, advocating for their rights through non protests and strikes. Chavez's efforts were instrumental in raising awareness about the struggles faced by agricultural workers, leading to significant advancements in labor rights and social justice. His legacy continues to inspire movements for equality and workers' rights today.

We honor all veterans and those in the Armed Forces. Did you know that soldiers of Spanish or Latin American descent have fought in every U.S. conflict since the Revolutionary War. There have been over 60 Hispanic Medal of Honor winners. Latinos are about 19% of the U.S. population and according to the Department of Defense statistics, make up 17% of active duty service members. The Marine Corps has the highest percentage (23%) of Latino active duty members.

We love to eat! Below, please find some of our favorite Latino owned food brands......Enjoy!!

Loisa

Named for the NYC Lower East Side barrio, one of the hearts of Puerto Rican Cuisine. Spice blends made with quality ingredients.

Muchacha Coffee

Muchacha translates into young woman, and this messaging is integrated into everything from the mission to the branding. Dedicated to opening opportunities in the coffee industry for young women.

Siete

Mexican American food company is a family effort. Grain free tortillas, hot sauces, dairy free quest and more. Yum!

Alumbra Cellars

Alumbra is big on sustainable farming practices and is intentional about being good stewards of the environment. Family farm converted to a vineyard.

787 Coffee

Creative coffee offerings that reflect the region where the beans are sourced. Order online. Delicious cafe.

Brewjeria

Brewing company with over a decade of creating quality ales. They work with non profit organizations dedicated to supporting organizations that address disparities in historically excluded communities.

Did you know.....

Hispanic consumers in the U.S. control a total of $1.5 trillion in buying power, up 212% this decade according to the Selig Center for Economic Growth at the University of Georgia. There are 62.3 million Hispanics living in the USA, representing 19% of the U.S. population. U.S. born and foreign-born Hispanics are not exactly the same although the same language is shared. Like in any other culture that migrates to the United States and has children born in the USA, preferences evolve.According to the UCLA newsroom, Nationwide, Latinos cast 16.6 million votes in 2020, an increase of 30.9% over the 2016 presidential election. By comparison, turnout was 15.9% greater among voters of all races.

Hispanic Nobel Prize Laureates

In our busy life, we forget the many contributions Hispanics have made crossing all frontiers.

Nobel laureate in Chemistry

Professor Mario Molina

1995, Mexico

For his work in atmospheric chemistry.

Nobel laureate in Medicine

Dr. Severo Ochoa

1958, Spanish American

discovery of the mechanisms in the biological synthesis of ribonucleic acid.

Cesar Milstein, 1984, Argentina

Nobel Peace Prize

Rigoberta Menchu, 1992

Guatemalen, Human Rights Activist

Oscar Arias Sanchez, 1987

Costa Rican, President of Costa Rica

Garcia Robles, 1982

Mexican, Delegate -UN Assembly

Adopho Perez Esquivel, 1980

Argentina, Human Rights & Sculptor

Carlos de Saavadera Lamas, 1936

Argentina, Political Mediato

Juan Manuel Santos, 2016, Colombia

Nobel Laureate in Literature

Octavio Paz, 1990, Mexican

Camilo Jose Cela, 1989, Spain

Vicente Aleixandre, 1977, Spain

Pablo Neruda, 1971 Chilean

Miguel Angel Asturias, 1967, Guatemala

Juan Ramon Jimenez, 1956, Puerto Rican resident

Jacinto Benavente, 1922, Spanish

Mario Vargas Llosa, 2010, Peru/Spain

10 Hispanic Pioneers in Medicine, according to the AAMC

Carlos Juan Finlay, MD (1833-1915), Cuba. Solving the Yellow Fever Mystery

Jose Celso Barbosa, MD (1857-1921) Puerto Rico. Treated soldiers during Spanish American War. Visionary. 1st Puerto Rican to graduate medical school on the mainland. Articulated a need for employment based health insurance which was a radical idea at the time.

Ildaura Murillo-Rohde, Phd RN (1920-2010) Panama. Nursing Pioneer

Helen Rodriguez Trias, MD NY/PR. Fought sterilization abuse.

Julio Frenk MD, (1953-) Germany/Mexico. Worldwide Well-being.

Jane Delgado, PhD. (1953-) Empowering millions

Antonia Novello, MD (1944-) Puerto Rico, Fighting for the vulnerable

Nora Volkow, MD . Mexico. 1956-) Insights into addiction.

Serena Aunon-Chancellor, MD 91976-) 1st Hispanic physician to travel to space.