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Bad Bunny
His Super Bowl halftime show was the most watched in history (142.3 million viewers)
He has the most songs to surpass 1 billion streams on Spotify.
The longest running No. 1 on the Billboard Hot Latin Songs chart with "DtMF"
ruben blades
Holds the official Guinness World Records title for the Most Grammy Award Wins for Best Tropical Latin Album, with a total of five victories.
shakira
Shakira holds over 17 officially recognized Guinness World Records across music, streaming and touring. Her most prominent records include the highest-grossing tour by a Hispanic artist.
Karol g
holds several prestigious Guinness World Records, primarily celebrating her historic dominance in Spanish language music and touring.
Fun facts about Latino artists
STRATEGY
BRANDING
DESIGN
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