Did you know.....
Hispanic consumers in the U.S. wield an astonishing $1.5 trillion in buying power—a 212% surge this decade alone! With 62.3 million Hispanics making up 19% of the population, their influence is undeniable. While united by language, U.S.-born and foreign-born Hispanics bring diverse perspectives and evolving preferences. Their impact goes beyond the economy—Latino voter turnout skyrocketed in 2020, with 16.6 million votes cast, a 30.9% jump from 2016, outpacing the national average. The numbers speak for themselves—Latinos are shaping the future of America!
Hispanic home ownership is surging
More than 9.5 million Hispanic households own their own home, the National Association of Hispanic Real Estate Professionals said in its 2023 State of Hispanic Homeownership Report. During 2023, Latinos saw a net gain of 450,000 new households and were responsible for 25.5% of overall U.S. household formation growth.
Hispanics play a vital role in the growth and development of the United States, significantly to its economy, culture, and diversity. With a strong presence in various industries, including agriculture, construction, and healthcare, they help drive innovation and fill essential job roles. Additionally, Hispanic communities enrich the cultural landscape with their traditions, languages and culinary contributions, fostering a vibrant social fabric. Their entrepreneurship and involvement in local economies further highlight their importance in shaping the future of the nation.
Did you know that Latino and Hispanic are not interchangeable terms.
A person who is Hispanic is one who was born in or has ancestry from a nation where Spanish is the primary language.
Latino is a phrase used to denote someone from Latin America. Hispanics may be Latinos although not all Latinos are Hispanic. Argentina, Colombia, Costa Rica, Cuba, Mexico, Peru, Puerto Rico, Spain, Venezuela are some of the Hispanic - majority nations in the world. Hispanics are outnumbering all other racial and ethnic groups in terms of population growth. Hispanic consumers are the fastest-growing populations in the U.S., quadrupling in size for the past 40 years. The Hispanic population is diverse, young at a median age of 30, and dynamic with 71% multilingual. With this vast population comes significant buying power, estimated to reach $2.4 Trillion by 2024. (Nelson Consumer)
JetBlue announced a crew base in San Juan as Puerto Rico's largest airline continues to invest in the island. JetBlue and its crew members are committed to giving back to the Boricua community and are proud to have supported numerous charitable causes in Puerto Rico throughout the years. Visit Puerto Rico, have fun and take lots of pictures and don't forget to call your loved ones.
Click here to buy your ticket
Famous Hispanic Americans Who Made History
We Salute These Pioneers!
Cesar Chavez
Sonia Sotomayor
Roberto Clemente
Gabriela Mistral
Sylvia Mendez
Dolores Huerta
Carolina Herrera
Robert Salazar
Lin Manuel Miranda
Jennifer Lopez
Jovita Idar
Alexandria Ocasio-Cortez
Richie Valens
Gwen Ifill
Emma Gonzalez
Guy Gabaldon
Linda Ronstadt
Ellen Ochoa
Josse Andres
Richard Cavazos
Sylvia Rivera
Ileana Ros-Lehtinen
Octaviano Larrazola
Rita Moreno
Monthly Spotlight
Cesar Chavez was a prominent civil rights leader and activist who co-founded the United Farm Workers (UFW) union in the 1960s. Born on March 31, 1927, in Yuma, Arizona, he dedicated his life to improving conditions for farmworkers, advocating for their rights through non protests and strikes. Chavez's efforts were instrumental in raising awareness about the struggles faced by agricultural workers, leading to significant advancements in labor rights and social justice. His legacy continues to inspire movements for equality and workers' rights today.
We honor all veterans and those in the Armed Forces. Did you know that soldiers of Spanish or Latin American descent have fought in every U.S. conflict since the Revolutionary War. There have been over 60 Hispanic Medal of Honor winners. Latinos are about 19% of the U.S. population and according to the Department of Defense statistics, make up 17% of active duty service members. The Marine Corps has the highest percentage (23%) of Latino active duty members.
We love to eat! Below, please find some of our favorite Latino owned food brands......Enjoy!!
Loisa
Named for the NYC Lower East Side barrio, one of the hearts of Puerto Rican Cuisine. Spice blends made with quality ingredients.
Muchacha Coffee
Muchacha translates into young woman, and this messaging is integrated into everything from the mission to the branding. Dedicated to opening opportunities in the coffee industry for young women.
Siete
Mexican American food company is a family effort. Grain free tortillas, hot sauces, dairy free quest and more. Yum!
Alumbra Cellars
Alumbra is big on sustainable farming practices and is intentional about being good stewards of the environment. Family farm converted to a vineyard.
787 Coffee
Creative coffee offerings that reflect the region where the beans are sourced. Order online. Delicious cafe.
Brewjeria
Brewing company with over a decade of creating quality ales. They work with non profit organizations dedicated to supporting organizations that address disparities in historically excluded communities.
Hispanic Nobel Prize Laureates
In the rush of daily life, we often overlook the countless contributions Hispanics have made across every frontier.
Nobel laureate in Chemistry
Professor Mario Molina
1995, Mexico
For his work in atmospheric chemistry.
Nobel laureate in Medicine
Dr. Severo Ochoa
1958, Spanish American
discovery of the mechanisms in the biological synthesis of ribonucleic acid.
Cesar Milstein, 1984, Argentina
Nobel Peace Prize
Rigoberta Menchu, 1992
Guatemalen, Human Rights Activist
Oscar Arias Sanchez, 1987
Costa Rican, President of Costa Rica
Garcia Robles, 1982
Mexican, Delegate -UN Assembly
Adopho Perez Esquivel, 1980
Argentina, Human Rights & Sculptor
Carlos de Saavadera Lamas, 1936
Argentina, Political Mediato
Juan Manuel Santos, 2016, Colombia
Nobel Laureate in Literature
Octavio Paz, 1990, Mexican
Camilo Jose Cela, 1989, Spain
Vicente Aleixandre, 1977, Spain
Pablo Neruda, 1971 Chilean
Miguel Angel Asturias, 1967, Guatemala
Juan Ramon Jimenez, 1956, Puerto Rican resident
Jacinto Benavente, 1922, Spanish
Mario Vargas Llosa, 2010, Peru/Spain
10 Hispanic Pioneers in Medicine, according to the AAMC
Carlos Juan Finlay, MD (1833-1915), Cuba. Solving the Yellow Fever Mystery
Jose Celso Barbosa, MD (1857-1921) Puerto Rico. Treated soldiers during Spanish American War. Visionary. 1st Puerto Rican to graduate medical school on the mainland. Articulated a need for employment based health insurance which was a radical idea at the time.
Ildaura Murillo-Rohde, Phd RN (1920-2010) Panama. Nursing Pioneer
Helen Rodriguez Trias, MD NY/PR. Fought sterilization abuse.
Julio Frenk MD, (1953-) Germany/Mexico. Worldwide Well-being.
Jane Delgado, PhD. (1953-) Empowering millions
Antonia Novello, MD (1944-) Puerto Rico, Fighting for the vulnerable
Nora Volkow, MD . Mexico. 1956-) Insights into addiction.
Serena Aunon-Chancellor, MD 91976-) 1st Hispanic physician to travel to space.
We celebrate the incredible contributions of the Hispanic community, whose rich culture, resilience, and passion shape the heart of our nation. Their dedication to family, hard work, and community inspires us all. By honoring their achievements and influence, we create a more inclusive, vibrant future—one where every voice is heard and valued.